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Information
is also a powerful tool WSC welcomes sharing with
its principals. WSC monitors information closely
and can provide powerful consulting support in areas
like:
- Weekly market research (competitive
monitoring analysis in price, advertising and
promotion)
- Regular consumer research
- Information gathering database
updated continuously for use in the future .
Scope of service include:
- Channel development and strategic
marketing plans
- Brand monitoring and product
position research
- Marketing plan formulation,
execution & monitoring for brand building
and to boost sales
- Post campaign evaluation and
sales tracking by an advanced Oracle# application
for future promotion development
- Packaging and product development
- Promotional material production
(eg, promotional leaflets)
- P A tailor-made recipe to
suit market needs
- Price strategy
- Channel development
#Oracle applications, information
technology and resources can be collectively shared
amongst different departments. For example, the
sales and logistic departments can trace product
sales and inventories. While the marketing department
can base sales reports in the review of campaigns
and the preparation of post campaign analyses
for principals.
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